Usually when you hear, “that’s a wrap”, you picture in your mind that it’s the end of a photo shoot. But now, when you hear, “that’s a wrap”, it’s most likely talking about the vehicles or fleet of vehicle’s carrying your marketing and advertising messages.
These days when you need the bang for your buck and the wow factor to resonate with prospects and customers, you should consider wrapping your delivery trucks or those trucks that are driving around town on service calls.
It may not be a tangible piece that a prospect or customer can hold on to like direct mail marketing, but according to the American Trucking Association (ATA), 91% of people surveyed say that they DO NOTICE VEHICLE graphics. You can probably name one wrap that you saw this morning on your way to work? What company was it? What was the product they were selling? Would you be more likely to contact that company versus one you may find “just online”?
If you run advertisements on the radio, the prospect or customer has to “envision” what you’re saying and create the picture in their mind. But with a vehicle or fleet wrap, they see it and can relate to it immediately. And with tens of thousands of impressions every single day, where do you think the return on investment is higher?
At HKM, we print LARGE and fast, and we are a premier, large format digital printer. HKM is a Cleveland-based large format printer for vehicle wraps, which includes full wrap graphics and spot graphics. We can design it, print it and install it on:
- Service Vehicles
- Fleet and Box Trucks
- Sales Vehicles
- Delivery Trucks
Why not check out our installation of a large truck wrap? Don’t worry – we compressed it into a quick little time-lapse video to show you how it’s done. View the video by clicking here (That’s a Wrap video). Let us know what you think and how we can help you with BIG IMPACT as your vehicles are breaking through the clutter out there!
Have a great holiday weekend!