Acquires new users &
Razor focuses your message &
Marketing automation (MA) tools help you identify your audience, design the right content and automatically trigger actions based on a schedule of consumer behavior. It helps you focus your lead generation, nurturing and scoring, as well as measuring overall ROI on campaigns.
Streamlines & simplifies saving
time & resources
Provides a set of tools designed to streamline & simplify some of the most time-consuming responsibilities of modern marketing & sales. The time and cost savings effect of MA increase as an organization increases in size and complexity.
Most impactful &
By providing a single platform for dashboarding and analytics, closed loop reporting and collecting & storing data—marketing automation is the most comprehensive solution for measuring campaigns on products & consumer behavior regardless of your budget size.
- Companies using MA to nurture prospects see a 451% increase in qualified leads & 47% larger order size (Annuities Group)
- Leverages integrated multi-channel media (i.e., e-mail, Direct Mail, social media, etc.) and business rules based on consumer behavior
- Performance and analytics are reported directly to the database enhancing records as activity takes place
- Personalized content is key to nurturing leads, 77% of consumers want unique targeted content at each stage of their research/purchase cycle (Pardot)
- Using e-mail tech with dynamic content provides a dashboard, heatmap (shows popular links, clicks, etc.) with timely results and analysis
- Marketing Automation ensures your message gets to the right person, at the right place, at the right time
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