Getting started with email marketing

With the dawn of a new year, we are greeted with commercials and advertisements encouraging us to be healthier, eat better, exercise more. Resolutions abound and many people begin regimens to try to achieve their newly resolved goals. Often times, people extend these new expectations for themselves on a career level, or they may be led to them through company dynamics.

Some resolve to get more leads. Others resolve to double their ROI using the same budgets they had the year before. Or perhaps, with the economic crisis, goals are to do more with less of a budget. In situations like these, email marketing is an easy solution. It is cost-effective. It packs a powerful punch. It could double ROI in certain situations AND it can create leads. So resolving to do more email marketing is an easy decision.

One thing to keep in mind though about resolutions. Come February and March, the fervor to maintain the regimen dwindles and before long the resolutions are distant memories. When initiating an email strategy, there are steps you can take to make sure that the resolution is attainable and one you can stick to. So to keep it simple, here are five steps you can do to help keep your resolution to start email marketing in 2013.

1. You gotta have a plan

Seriously. And it has to be more than just deciding to do email marketing. You need to decide on what the email marketing is going to accomplish. Are you going to send out one promotion a month? Are you going to send out event info? Have you decided that it’s time to do a newsletter? If so, how often and will the content be purely for information, to highlight services or a combo? Ideally, you want to decide what you want to do, what the expectation is for the message and then stick to it.

Thanks for reading!

HKM Direct Market Communications